Best Behavior
Concept design for a nutritious, chef-curated cereal.
Cereal on its best behavior.
Best Behavior is a brand new nutritious, chef-curated cereal that imagines a world where everyone takes the time to eat better. True to its name, this design concept highlights “best practices” for how to enjoy a delicious cereal moment all to yourself.
A clean and tidy pack system.
Our design system highlights these delicious cereal moments with minimal branding, and clean still life-inspired photography.
We're on our Best Behavior. Kind of.
We wanted to juxtapose the idea of "Best Behavior" with a subtly humorous (and slightly blunt) tone of voice that pairs with instructional illustrations.
Delicious cereal, chef-curated cereal for adults.
While this is direction never made it past round one, this design system was poised to break cereal norms and introduce gourmet eating to the cereal aisle.
