Morning People
Concept design for an Overnight Oats brand overhaul.
Role: Senior Designer + Illustrator
Creative Direction: Cyrus Blais
Created at Interact Brands (concept only)
Creative Direction: Cyrus Blais
Created at Interact Brands (concept only)
Oatmeal, reimagined.
Oats Overnight came to Interact looking for way to break into retail while also extending beyond its re-imagined oatmeal into new product offerings.
A brand for the people.
We suggested changing from a product-specific brand name to something that speaks to the people-centric mindset of the company and it’s crowd-sourced method of flavor innovation. This meant that 'Overnight Oats' would no longer be the overarching brand name.
Introducing Morning People.
It’s a vibe that can strike at any time of the day, and if you feel it, you’re one of us. Morning People are all about community and making life more delicious.
Flexibility built-in.
We crafted the brand with the ability to flex to new and more convenient product formats and flavors.
Never stop exploring.
We did an exhaustive explore of logo and package designs. Below are a few examples of the alternates we considered, which included concepts that reflect the dialog with consumers that happens during their crowd-sourced flavor innovation.
