Local Weather
Crafting a new generation of hydration.
Role: Senior Designer
Lead Design: Dave Fung
Creative Direction: Cyrus Blais
Illustration: Dave Fung
Created at Interact Brands
Lead Design: Dave Fung
Creative Direction: Cyrus Blais
Illustration: Dave Fung
Created at Interact Brands
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/569e60b7-ffc7-4bbd-85f3-4202b5a4b011_rw_1920.jpg?h=2f8eb0b0a5d802c80408d7866ece7a83)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/f03ac2bf-c272-4782-ab4b-c226bc117198_rw_1920.jpg?h=209894433b30aa5766bf9dcf45d48198)
Hydration that does it all.
Local Weather is a new hydration drink that provides health to the body and mind. On or off the field, everyone approaches the world differently, so our design system reflects that.
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/b0720e1f-3371-4097-b856-a54e35a9c4b3_rw_1920.jpg?h=720d9b9158701b7647e3a18ae91ed03b)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/5a9c3621-9dd1-4234-bb69-28702dc9dcd9_rw_1920.jpg?h=027896fd891bd9ac4e71fa7e863dcaab)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/8ea83480-a0ce-4077-a0cd-6c48c495ea30_rw_1920.jpg?h=205fead1c864096ff91dff061350f0bf)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/2534a1dd-2287-4212-9e91-bfc4b28ed101_rw_1920.jpg?h=011c15543616ec7a28ea9c9afa624582)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/034b8b12-c6bd-49d9-ad5c-5a688c6747c7_rw_1920.jpg?h=4582615804026eab6ddb31680613fe62)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/77b37cd3-ab74-45cb-85d9-83ef8a5c3f4a_rw_1920.jpg?h=93f09eebeff2d9d0689e0c488de977b9)
Inventive and always inspirational.
The off-beat illustrations feature various activities from soccer to creative writing—showcasing the benefits of Local Weather in inclusive, original and playful ways.
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/ce31d226-9938-49d9-a5b5-6464012be37d_rw_1920.jpg?h=373a1cfa52ceb419a9af34063b341524)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/171e02c0-e073-42fe-ba30-46be3f0d06a9_rw_1920.jpg?h=9d685a6d8e4aceb3f2a70b9964fec47a)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/62a5c53c-584c-4f1c-a0b3-982f8e6faa25_rw_1920.jpg?h=3c5c1fd35fe2e66ba23f152fac9b3bdc)
Stand out from the crowd.
Inventing a new brand in a saturated category meant that we needed to craft a uniquely compelling concept that speaks to a new generation that needs hydration for any activity.
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/b6b2e4e7-558f-4261-ae9f-108632b688a7_rw_1920.jpg?h=f17ec2a06740fe6bf4d1ace70d02609c)
![](https://cdn.myportfolio.com/59367a08f2077321d45f74e5902d9922/4ca55aa9-1af5-4257-8be8-d9eb2a3a2e55_rw_1920.jpg?h=dcd99ba6270b542439ff2a139b84996d)