Local Weather
Crafting a new generation of hydration.
Role: Senior Designer
Lead Design: Dave Fung
Creative Direction: Cyrus Blais
Illustration: Dave Fung
Created at Interact Brands
Lead Design: Dave Fung
Creative Direction: Cyrus Blais
Illustration: Dave Fung
Created at Interact Brands
Hydration that does it all.
Local Weather is a new hydration drink that provides health to the body and mind. On or off the field, everyone approaches the world differently, so our design system reflects that.
Inventive and always inspirational.
The off-beat illustrations feature various activities from soccer to creative writing—showcasing the benefits of Local Weather in inclusive, original and playful ways.
Stand out from the crowd.
Inventing a new brand in a saturated category meant that we needed to craft a uniquely compelling concept that speaks to a new generation that needs hydration for any activity.
